Books Direct: "Build Your Brand Mania" by Matt Bertram

EXCERPT and GIVEAWAY

Build Your Brand Mania:
How to transform yourself into an authoritative brand that will attract your ideal customers

by Matt Bertram

Author and entrepreneur Matt Bertram stops by today to share an excerpt from his new book, Build Your Brand Mania. You can also enter our exclusive giveaway to win an ebook copy.

Description

The missing piece of internet marketing that almost all business owners miss is transforming themselves into an authoritative brand that attracts their ideal customers.

Yes, traffic is very important for getting your prospects to find you online. However, most social psychologists would agree the secret sauce for small business owners, entrepreneurs, and salespeople is being chosen over your competition is to be viewed as a “Trusted Advisor”.

In this book, Matt Bertram reveals tactics and strategies to quickly build authority and create “trusted advisor status” in your market to dramatically gain mindshare with your prospects as well as increase your web presence, dominate your niche, and generate more leads online than ever before!

These are not untested theories, or rehashed ideas but strategies and tactics that Matt has personally helped implement for hundreds of clients and entrepreneurs, including:

· Understanding the science behind credibility – a factual basis to generate trust

· A blueprint to creating the reputation you want others to see online

· The hidden concepts behind affinity audiences, attraction marketing, and cause-based selling

· Case studies and real-world examples of people and businesses that achieved significant success through brand building

· A step-by-step explanation of how to build authority using the best tools, platforms, and resources online

· Why achieving a “Trusted Advisor Status,” SERP stacking, and the celebrity effect is so important

· Brand new ways you can use social media, paid ads, email automation and more

Excerpt

Do you want more customers right now? I can’t think of any business owner or entrepreneur who doesn’t!

As a seasoned business owner, you probably already know what it takes to make that happen. You need to generate leads, qualify those leads as real prospects, and then turn those prospects into customers.

You also probably know a handful of extremely successful business owners in your field who are accomplishing this by using the internet.

How many times have you heard about someone in your industry, maybe even a direct competitor, who's experiencing wild success getting customers online?

I bet you’ve even clicked on their website to try and figure out what they are doing...only to start seeing their ads pop up in your Facebook feed and on almost every major website you visit.

It’s as if they have a virtual spotlight following them around online, shining on them and trumpeting their expertise and positioning them as a leader in YOUR field. How have they achieved this celebrity-like status?

Their product or service may be no better than yours. It may even be worse; they just flat out don’t come close to the quality you provide, and you know it! But it doesn’t matter – because they’re skyrocketing their success, and you’re the one who’s stuck. But you don’t have to be.

Online marketing is extremely powerful, it’s essential to keeping a steady stream of customers coming through the door, and it’s here to stay.

As a business owner, you're used to wearing a lot of hats, and you may have been tempted to tackle it all on your own.

Maybe you’ve tried to run a Facebook ad or a Google Adwords™ campaign yourself. But despite your best efforts, online marketing hasn’t come close to producing those kinds of results for your business.

It’s not your fault. You already work WAY too hard and put in WAY too many hours just trying to create great products and services, tackle internal employee and production issues, as well as keep your customers happy. Struggling to keep up with the rapid changes in Google and Facebook on top of that can leave you burned out quickly! Don’t worry; you’re not alone.

I know it can be just as much of a struggle to find the right person or resources to make it work for you. You’ve probably been told by an online marketing consultant or agency that it’s all a numbers game and that you just need more traffic. So you bit the bullet and hired them to do Search Engine Optimization (SEO), Pay-Per-Click Advertising (PPC), or maybe Social Media Marketing with the promise of getting you more traffic.

You sat back and waited, but nothing happened. Actually, you probably did get more traffic - maybe even a lot more traffic, just like they promised. But you didn’t get the quality of leads and customers you thought that extra traffic would bring. So you’re still stuck.

Unfortunately, a lot of business owners are experiencing the same thing, and I hear this all too often. After spending thousands, even tens of thousands, of dollars only to be left believing that online marketing success requires luck or being at the right place at the right time…or that it just won’t work for their business, so they give up.

Don’t.

Deep down you know internet marketing works. You’ve seen it working for others.

The question you’re struggling to answer is “Why isn’t it working for me?”

That’s the same question I kept asking myself over and over again, just a few years ago.

I’d hit all the same brick walls you probably have, maybe more. I’d experienced the angst and despair of, “Is this ever going to work for me?” I spent thousands upon thousands of dollars of my own money with lackluster results. I was frustrated and stuck.

But I didn’t stay that way.

Discovering the answer to one simple question, “Why isn’t it working for me?” is why I do what I do today, and it’s why I’m writing this book. I want to share what I have learned to save YOU the pain and heartache I went through trying to find the answer.

[Want more? Click below to read a longer excerpt.]

Praise for the Book

“Positioning, most importantly position yourself as an authority, is the single most important thing you can do to increase your perceived value in the market place.” ~ Frank Kern, “President of the Internet”

“The simple truth is, if you aren’t deliberately, systematically, methodically - or rapidly and dramatically establishing yourself as a celebrity, at least to your clientele and target market, you’re asleep at the wheel ...” ~ Dan Kennedy, Founder of GKIC

“Matt Bertram’s Build Your Brand Mania has been an excellent tool for both my personal growth in Real Estate sales and also the training of my agents. As an entrepreneur myself it cannot be stressed enough the importance of treating and valuing yourself as a promotable brand. As we come into this world the most important thing we are given … is our name. I especially appreciate his mention of Aristotle’s appeals: logos, pathos and ethos. By implementing them you are on your way to building your own brand mania!” ~ John Chriss, Broker & Real Estate Manager, Engel & Volkers Domain Northside (Austin, TX)

“Build Your Brand Mania is a must read for any business person who delivers services and wants to expand their online reach to connect with clients that need and value their services. I highly recommend reading this book whether you have been in business 30 days or 30 years.” ~ Manfred Sternberg, Attorney at Law, Manfred Sternberg & Assoc. PC

“As a sales rep we are always trying to differentiate ourselves for our competition, and build a stronger relationship with prospects and clients. If you are looking for a way to build your brand, look no further! This book provides you the strategies needed in today's world to stand out!” ~ Britney Owen, Regional Sales Manager, Global Chemical Distributor

About the Author